Archive for December 20th, 2010

Hip Hop has become a powerful advertising force

By Masada Ellis

GROSSMONT COLLEGE — Patron, Bentley, Gucci, Prada, Marc Jacobs, Dolge & Gabana all are name brands that have seen a marvelous sales increase with little promotion from the companies themselves. When was the last time you saw a billboard displaying a Bentley, or a commercial for Patron, Gucci, or Prada? Anywhere you look you can see one of these name brands here at Grossmont, on the beach, at the malls. on planes everywhere.

You can see young, old, white, black, Mexican, men, women, gays, straights– every one with some type of new name brand. You rarely see name brands of yesterday, or your parents’ brands such as Guess, Levi’s, dungarees, Union Bay, Cross Colors, etc….
I recently just came from Miami South Beach, Florida and saw Bentleys, Mercedes, Maybachs, Maseratis, and cars as such that are very high priced and weren’t seen as often five years ago, now being used as rentals. We have come a long way from America’s Corvettes as the car for men to have in order to attract the hot women and look suave. No more Hennessey, Alize, Jack Daniels, nowadays it’s Cristal, Patron, Patron, Patron!!!!

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Commentary: Yes, Grossmont is diverse, but is it really inclusive?

By Masada Ellis

GROSSMONT COLLEGE — This is an open college to all walks of life regardless of gender, age, race and other natural things that seem to separate us all. Given Grossmont’s location in El Cajon, some might think that this would not be the case, but just take a look at the catalog’s cover, or the cover of the class schedule. There you will find students from almost every major ethnicity, ranging from African-American to European-American. Yet, with all this diversity, it seems that Grossmont still lacks in student camaraderie. 

I myself am a continuing student, having enrolled in the fall of 2009. Since my enrollment I have taken some 60 units, more than 20 classes. I have run into numerous students and have come to a single conclusion. The majority of students will not associate with you if you are not from their social group, or previous school system.

Whoa! Such a bold statement, indeed it is a bold statement, yet one that holds weight nonetheless. I am not from San Diego, nor did I attend any schools in San Diego, making me an outsider. Being 6’4 and Creole, black to everyone around me, has given me a chance to step back and look at at the campus.

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Commentary: Time to rethink Grossmont College’s smoking ban

By Russell Lindquist

Cigarette butts by Building 20

GROSSMONT COLLEGE—In life, nothing is more necessary than breathing. I love breathing! Moreover, as an avid breather, I absolutely detest smoking. In theory, then, shouldn’t I love our campus’ no-smoking, no-tobacco policy? No, I should not. It is unreasonable, wrong-headed, heavy-handed, ineffective (most importantly to me) and reeks of self-righteousness (and for a smoking-ban to reek is quite ironic.)

The whole point of the smoking-ban is to keep all that disgusting smoke away from all us non-smokers, right? Well, even if that is the goal, the reality is that I, for one, have been  subjected to more smoking since the ban. And I am not alone.

Denise Schulmeyer is a faculty member in the communications department. Schulmeyer said that she, in fact, has “experienced more smoke since the ban.”

David Mullen is a dance instructor. Imagine that you are a dance instructor, and in the middle of your class, your room begins to fill with smoke – in a dance class!

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Enrolling at Grossmont was my SOUND decision

By Masada Ellis

GROSSMONT COLLEGE — There are many reasons for becoming an audio engineer.  Some students want to record  music, others movies and so forth. As for me, I personally do it to record all sound and to learn the business of my love, music.

This semester has been very different for me. I actually went out into the field to get into the business of audio entertainment. As of last January, I started my own entertainment company, OneManDown. By opening my own music production company, I got to see aspects of the industry many students don’t get to see.  I got to see the entire business side.

I dealt with three different recording situations: an open air live band, a vocal sound studio, and of course Grossmont College’s studio. That enabled me to experience completely different feels, engineering styles and qualities of sound.

I learned in these situations that you do not have to do everything by the book. Improvising is very essential and being able to get good sound must be the focus.  I personally can’t name every component on the Mackie board or the Digital HD pro tools system, but I am personally mixing my own CD and getting it to sound the way I like.

That is perhaps the biggest thing I learned while working with Prof. Brian Cantarini on Wednesdays for over a month for about three to four hours at a time.

Meanwhile in my own business, we hosted our first show on June 3, and since then thus have had a half dozen additional shows.  I am experiencing all the ins and outs of the music business which I so love. In the near future I will be setting up the sound for two additional shows.

 I have the websites www.NotApologetic.com  and www.SadRobotEnt.com and the business is progressing. We have done four shows at Riley’s and others are in prospect.

All of this comes from my enrolling into Grossmont’s Media Communication Department.

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Ellis is a student in Media Comm 132

Creative Writing students display their talent at ‘New Voices’

By Russell Lindquist

GROSSMONT COLLEGE – The Creative Writing teachers look foward to Spring 2011 as yet another semester for helping students to develop their writing talents.

The climax of the Fall 2010 semester was “New Voices,” an event put on by the Creative Writing programs in which students orated their best as a finale for their work throughout the semester, in a showcase on Dec. 7 in room 220.

At “New Voices” there were performances utilizing creative non-fiction; poetry; novel-writing; short fiction; flash creative non-fiction; and song-writing.

Sierra Bowen’s reading of her poem, “La Playa” – written for Sydney Brown’s 126 Creative Writing class – was among the stand-outs.

Bowen spoke:

“In days painted by song, my father crept past every prison wall of love if only to remember what makes a melody.  He has woven through the fabric of too many women’s lives, a heap of wrinkled stitches, where they still spot him, like a ghost, caught in the grains of film from forgotten years…”

Lament was balanced by Brian Cass’s “Mauled,” a bear-attack narrative which, though suspenseful, was exceedingly humorous.  And it was told from a quite unlikely perspective:  that of the bear, itself.

The program, in its entirety is avaiable at the following web-address:
www.grossmont.edu/creativewriting/newvoices/

Registration for Grossmont’s creative writing course is open!

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Lindquist is a student in Media Comm 132, which publishes the GC Summit and The Summit Magazine.  Registration in that class also is open!

Outside auditors give GCCCD a grade of “A”

EL CAJON (Press Release) – It happens with such regularity that it seems almost routine.

But those in the number-crunching business are quick to point out that the top marks that Grossmont-Cuyamaca Community College District received this month from auditors for the seventh consecutive year are not to be taken for granted.

The state-mandated audits are conducted by a team of a half-dozen independent auditors who scrutinize the district numbers in an ongoing process that starts anew at the start of every fiscal year.

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The making of a music video

http://www.facebook.com/v/178764685472072

By Alexis Jacquett

GROSSMONT COLLEGE — This video is an assignment for the class known as “Media Communications—Basic Professional Editing Principles.”

The assignment was to use video assets such as personal video footage, still photos, and music, and create and edit a music video. The video had to run the standard time of most music which is about 3-3.5 minutes. The editing system that the Grossmont Labs are equipped with is Adobe Premiere Pro. This video took about 3 weeks class time and outside time as well.

The assignment was graded on length, organization of digital files, naming of digital files, organization of the bin, video following the beat, and the proper export of file. First I had to pick the music I wanted to use for the video. I used a slower song in order to leave images on the screen longer. I wanted my video to have more meaning rather than just following the beat. There were some places that the animals/models’ movement went with the beat.

At first, I had a hard time making the decision on where I wanted to cut the footage, because editing is a decision. And for me making decisions is hard because I am very particular. When using footage that is borrowed from a website usually the footage isn’t exactly what you want, so you have to play with what you want and trash what you don’t. Once I figured out the clear direction of what I wanted for the video, putting the footage together was easy.

With all footage you trim off the fat, or the parts you don’t want, and then place it in the timeline and drop each section side by side without any space in between each clip. The bin is a folder where you keep your assets. Also you have to rename the footage/digital files so you can easily grab what you need for the finished product. This assignment for me was very educational.  It was  exciting to learn how to edit a video.  Video-editing is  a tool and skill that can be used in many areas of life.

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Jacquett is also a student in Media Comm 132–Campus Newspaper Production, for which this article was written.